Month: January 2020

Does your business need to gain better data insights? Would you like to collect, organize, and activate data from any source, be it online, offline, mobile, and more? Then you need a data management platform, or DMP.

Let’s start with a brief introduction to DMPs. Data management platforms allow you to organize, collect, and activate audience data from any source. Through this, a DMP will add value to your business by providing insights about your customers.

Today, you can buy a DMP from a number of vendors. However, the cost usually ranges from $80K to over $1M for large implementations.

But don’t fret—you have another option. You can build one yourself.

In this post, I’m going to explain how a data management platform works, features of a DMP, and the architecture for building a DMP.

Continue reading “How to Build a Data Management Platform: A Detailed Guide”

As a company grows, their data keeps increasing. Merely storing it in a database won’t do you any good. Your testers may face problems while trying to access any test data from a huge database. To help your business thrive, you must adopt a sound test data management (TDM) strategy. And to do that, you need to understand how test data management works.

TDM can be challenging for a QA team as there are so many factors to consider. So in this post, we’re going to discuss how test data management works. This detailed guide will tell you what TDM is and other relevant details. We’ll check out different TDM techniques and challenges and discover how to overcome them using best practices.

So, let’s dive into the details.

Continue reading “How Does Test Data Management Work? A Detailed Guide”

Technology has driven globalization. And the combination of globalization and technology lets you capture much more data about your products, services, and customers.

However, with this increased amount of data comes great responsibility. Every organization holds personally identifying information and must protect this data accordingly.

Losing data can have a huge impact on your organization. The primary impact includes distorted delivery of products and services, financial implications, and loss of sales. However, there’s also a secondary impact. This may include decreased productivity, slow customer service, loss of customers, and reputation damage.

Let’s look at what data security is, why it’s worth your time and money, and what the different levels of data security are.

Continue reading “Why Is Data Security Important? A Helpful Explainer”