A data audit helps you assess the accuracy and quality of your organization’s data. For many organizations, data is the most valuable asset because it can be deployed in so many ways. Organizations can use their data to improve existing processes or services, make important business decisions, or even predict future revenue. And of course, it’s of great value for the marketing team.
However, when your organization doesn’t adhere to standards or processes related to data accumulation and storage, you might end up with poor-quality data. By regularly conducting a data quality audit, you make sure the quality of your data stays high. Even if the quality decreases at some point, you can take immediate action to fix or improve problematic processes.
This article will help you understand how to get started with a data quality audit. First, let’s discuss the importance of a data quality audit.
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